Fruity Tipples
Brand Refresh

Undertaking my most significant project to date, I did a complete brand revitalisation for an online liqueur and cocktail company using their standout selling points. The process began with modernising their logo and establishing a distinct sub-brand for their cocktails in a box. Crafting a branding guide was essential, guiding the development of product mockups for labels, packaging, business cards, and homepage layouts. Additionally, I assisted with their social media presence, devising templates, a strategic plan, hashtag banks, and conducting audience research. Lastly, I conducted product photography, providing the final elements necessary to create a website mockup.

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