As part of the AEL Outdoor Solutions marketing team, I supported strategic initiatives to enhance brand visibility and customer engagement across six brands and multiple channels. My role included managing social media platforms (Instagram, LinkedIn, Pinterest, Facebook and YouTube), delivering targeted campaigns, creating engaging photo and video content, and overseeing video production and editing.

 

I developed personalised email marketing campaigns and written content such as blogs and case studies, ensuring full GDPR compliance. I also managed and built websites, including designing AEL’s Shopify shop, optimised content through SEO, monitored performance using Google Analytics, and coordinated marketing activity across the wider AEL Group. This role enabled me to contribute to company growth through innovative, results-driven marketing strategies.