As part of the AEL Outdoor Solutions Marketing team, I supported strategic initiatives to enhance brand visibility and customer engagement across multiple channels and six different brands. My key responsibilities included:

• Social Media & Content Creating – Managing AEL’s presence on Instagram, LinkedIn, Pinterest, facebook and YouTube by creating photo and video content, delivering targeted campaigns, and driving community engagement to increase brand awareness.

• Email Marketing & Copywriting – Creating personalised email campaigns, newsletters and promotions using templates and customer databases to connect with the right audiences and drive sales, while ensuring full GDPR compliance. I also wrote engaging blog posts, case studies and editorials to maintain audience interest and strengthen brand authority.

• Video Production & Editing – Overseeing the creation and editing of engaging video content to effectively showcase the brand and communicate key messages to our audience.

• Website Management & Creation – Ensuring the website remained user-friendly, responsive and aligned with AEL’s brand identity to provide an optimal customer experience. I also designed and built AEL’s new Shopify shop website, ensuring it was fully functional and easy to navigate.

• SEO & Analytics – Optimising website content for search engines and using Google Analytics to monitor performance, gain insights and refine marketing strategies.

• Group Marketing Management – Coordinating marketing activities across multiple companies within the AEL Group to maintain consistency, efficiency and strong brand identities across all markets.

This role enabled me to contribute to AEL Outdoor Solutions’ growth through innovative and results-driven marketing strategies.